The launch ceremony of the new co-branded cultural products of the "Treasures of All Things Bring Blessings" - the "Fortune"serieswas recentlyheld atShenyang Palace Museum. Theseproducts arethe gold award-winning worksselected from the 2024 Shenyang Cultural and Tourism Creative Design Competition with the theme of "New Ideas of the Palace Museum · Youth Creation", which incorporatethe fashionelements that people love nowadays and contribute to the dissemination of historical culture.

Ma Kuncheng, assistant director of the Cultural and Creative Industry Department of Shenyang Palace Museum, said that theytookthe cultural and creative competition as an opportunity and the industrial transformation of achievements as a bridge. Diversified collaborationand open-mindedinnovationhave brought forth the culturaland creative products “Fortune”series, which transform the "solidified history" into cultural symbols that can be worn and spread.

With the booming cultural and tourism market in recent years, the publicdemandfor cultural and creative products hasbeen increasinglyhigh. Thereforeproducts with rich cultural attributes are particularlyfavored by cultural and creative research and development enterprises.

It is reportedthat Shenyang Palace Museum will continue to promote the market applicationof the award-winning works, ensuringthe sustainableeffect of the"New Ideas of the Palace Museum · Youth Creation" Competition, and enabling traditional culture to go out ofthe museum and enter the life of millions of households.