As a national intangible cultural heritage, the pottery-producing skills of Li ethnic group bear the wisdom and cultural memory of the group. In Heitu Village of Sanya, the establishment of a pottery cooperative has offered a new way for local villagers to inherit the pottery-producing skills and to sell their pottery products. Thanks to the marketing by this cooperative, the pottery works of Li ethnic group have become the cultural symbol of Heitu Village.

Villager Dong Jiajia (L) and her grandmother Hu Qimei check pottery works of Li ethnic group at a pottery cooperative in Heitu Village of Sanya, south China's Hainan Province, on June 9, 2025. (Xinhua/Zhang Liyun)

A villager makes a piece of pottery work of Li ethnic group at a pottery cooperative in Heitu Village of Sanya, south China's Hainan Province, on June 9, 2025. (Xinhua/Zhang Liyun)

Villager Dong Jiajia sells pottery of Li ethnic group through live-streaming at a pottery cooperative in Heitu Village of Sanya, south China's Hainan Province, on June 9, 2025. (Xinhua/Zhang Liyun)